top of page


In sports, victory often hinges on pushing beyond one's comfort zone. At NU BREED, we believe in cultivating athletes who are not just physically adept but mentally resilient and fearless in the face of uncertainty. Our approach goes beyond conventional training methods; we aim to press athletes to be comfortable with being uncomfortable and expand their Anterior Cingulate Cortex (ACC) to unlock their full potential on and off the court.

Research has shown that dominant athletes possess an expanded ACC, a part of the brain associated with processing emotions and decision-making. This expansion is not innate but developed through actions that take them out of their comfort zone. The ACC grows when individuals operate in uncomfortable training areas, challenging themselves to go beyond what feels safe and familiar.

At NU BREED, we are committed to nurturing this growth in our athletes. We understand that true greatness is not achieved by staying within the confines of comfort but by embracing the discomfort of pushing boundaries. By encouraging our athletes to engage in activities that stretch their limits, we aim to expand their ACC, giving them the internal fortitude to become fearless competitors.

The ability to play fearlessly is a game-changer in the world of sports. When athletes are at peace with uncertainty and unafraid to take risks, they unlock a new level of performance that can elevate their game to unprecedented heights. By expanding their ACC, we firmly believe our athletes will build the internal structures necessary to thrive under pressure and conquer challenges with unwavering resolve.

It's essential to clarify that our approach is about something other than sacrificing long-term growth for short-term victories. While we are passionate about winning, we recognize that true success lies in the holistic development of our athletes. That's why we are unapologetic in our pursuit of discomfort, knowing that it is the crucible in which champions are forged.

Yes, we may ask an athlete to serve overhand even if they are uncertain of success. Yes, we may challenge them to confront their fears and uncertainties head-on. It's all part of our mission to build athletes who are at peace with discomfort and who embrace the pursuit of excellence and perfection even in the absence of guarantees. Through this process, we instill in them the resilience, determination, and mental agility that are the hallmarks of a NU BREED athlete.

In conclusion, NU BREED seeks to empower athletes to become the best versions of themselves, both on and off the court. By expanding their ACC and fostering a mindset of fearlessness, we are laying the foundation for a new breed of competitors who are not just skilled but mentally and emotionally equipped to conquer any challenge that comes their way. With our unwavering commitment to holistic growth, we are confident that our athletes will rise to every occasion, embodying the spirit of true champions.

We are NU Breed, the rumor of something good.

19 views0 comments


bottom of page